Meta live nowShopify coming soon

Know what to scale, pause and fix in your Meta ads.

Connect Meta for a plain-English decision brief: what to put money behind, what to stop and what to test next. Read-only analysis is available now. Shopify integration is coming soon and is not required.

Read-only Meta

No card required

Sample brief optional

Written for the founder or solo growth lead spending on Meta every week without a performance person to sanity-check the call.

Get my Meta ads brief See the optional sample

The Monday problem

You do not need another chart wall. You need someone to tell you what to do.

Every dashboard shows what happened. None of them will say which ad set to stop on Monday morning, so the decision lands on you with half the context and none of the time.

ROAS drops and no one can say why

Creative, audience, offer, or just a slow week? By the time you have dug through Ads Manager, half the week's budget is already spent.

Your best creative fades quietly

Frequency climbs, CTR slides, and the ad that carried last quarter keeps spending three days after it stopped working.

The numbers do not line up

Meta says one thing, your context says another, and you have to decide whether it is a signal problem, a timing problem, or just a noisy week.

So you change five things at once

Next week you cannot tell which change did what. Decision paralysis costs more than any single bad ad set.

The product

One brief. Five verbs. No dashboard to learn.

Every brief opens with what changed, then names the decisions: SCALE, PAUSE, FIX, TEST and MONITOR. Each carries its evidence so you can disagree in ten seconds instead of trusting it blindly.

You act inside Meta yourself. Hetuvo has no write access, and Shopify is a future integration, not a requirement for this brief.

Read the optional sample

Fictional sample. “North Star Goods” is invented. Every figure below is made up to show the format — not a customer result.

Weekly decision brief

NORTH STAR GOODS · WEEK OF 18 MAY

Sample

Spend held flat at ₹11.4L. The founder-story video is carrying the account; the carousel is finished. Meta reports the strongest signal, and the brief shows which decision is still worth making.

SCALE

Test a small increase on “Founder story — v3”

Meta-reported CPA is below your target; frequency is still below 1.8.

PAUSE

Stop “Bestseller carousel — Apr”

CTR is down 38% week on week while spend held flat.

FIX

Clean up the tracking and context notes

The signal looks noisy, so the brief tells you what is reliable before you spend again.

TEST

Try the founder hook against a review-led opening

Keep the offer and audience fixed so the result is readable.

How it works

See the format now. Sign in to connect Meta for your own brief.

Your first Meta brief is available today. Sign in, connect your ad account and add your brand profile to generate it.

Email first

Start with the address where you want the receipt and brief follow-up to land.

Add country and URL

Give us your country plus a business or store URL so the brief matches your context.

Connect Meta and add context

Keep control

You inspect the evidence, disagree if needed, and make every change yourself inside Meta.

Sample brief — right away.

Fictional data in the real format, available without signing in.

Your Meta brief — available today.

Read-only by design

Useful context in. Customer identity stays out.

Hetuvo asks only for the data needed to explain performance. It does not need your customers' personal details and it cannot touch your campaigns.

What Hetuvo reads

Meta campaign, ad set and ad performance
Creative names, formats, run dates and frequency
The business or store context you type in yourself
Country and reporting context

What Hetuvo never reads

Customer names, emails, addresses or phone numbers
Payment details or payout accounts
Your Meta inbox, messages or comments
Anything from accounts you did not connect

What Hetuvo never changes

No budget edits, ever
No pausing, launching or duplicating ads
No audience, product or store edits
Every action stays yours, in your accounts

The mechanism

Five reviewers, one page of output.

Each reviewer has one narrow job. The brief combines them only when the evidence supports a decision.

Creative

Tracks fatigue, hook strength and how long each ad may have left.

Budget

Identifies where spend may be reallocated and the cost of leaving it there.

Audience

Watches placement, audience and breakdown drift week to week.

Signal

Cross-checks Meta-reported numbers against the context you provided.

Brief

Writes the week plainly and refuses to publish a decision without evidence.

Planned — not live. Shopify, Google Ads, TikTok, email/Klaviyo and landing-page reviewers are on the roadmap. They are not part of Hetuvo today.

Availability

Meta brief now. Shopify later.

Request the brief, get the sample immediately, and sign in to connect Meta for your own analysis now. Shopify is optional and coming soon.

No card is collected anywhere in this flow.

Not for the sample brief and not for your first Meta brief.

Available now

Your first Meta brief

Free

Connect Meta and add your brand profile. No card required.

Coming soon

Optional Shopify connection
Store-order comparison
Product updates by separate consent

Questions

Before you request the sample and brief.

Does Hetuvo change my campaigns?

No. Hetuvo uses read-only access. It cannot change budgets, pause ads, launch campaigns, or edit your store. You make every decision inside your own account.

What data will Hetuvo access?

Campaign and creative performance from Meta, the business or store context you add, and the country you choose for formatting. We will not request customer identity or payment details.

Do I need Shopify?

Not for the current brief. Shopify is optional and coming soon, and you do not need it to request or receive the Meta-first brief today.

What happens after I request a brief?

Your request is saved and we send a receipt. Continue to sign in, connect Meta and add your brand profile to generate your brief. You do not need to wait for the email receipt.

When do I get the sample versus the personalised brief?

The fictional sample is available immediately. You can generate your own brief today after signing in, connecting Meta and adding your brand profile. Shopify is not required.

What will pricing be?

Your first Meta brief is free, with no card required. Any future paid plan and its price will be shown before you agree to it.

How do I unsubscribe or delete my information?

Every marketing email includes an unsubscribe link. You can also use our data-deletion route without creating an account.

A clearer Monday

Stop guessing on Mondays.

Email first, then country and business or store URL. Get the sample straight away, then sign in to connect Meta and open your brief.

Get my Meta ads brief Already have an account? Sign in