A second opinion before you touch the ad account.
Hetuvo reads your Meta + Shopify signals every week and tells you what to SCALE, PAUSE, FIX, TEST, NEGATIVE, or MONITOR next, so you stop guessing every time ROAS dips or a winning creative fades.
Weekly brief - Week of May 18
NORTH STAR GOODS / RUN M4F2K9
Spend held flat at $14.2K. ROAS recovered to 2.84x after the audience swap. Two creatives are fatiguing; one is your hero.
BRIEF AGENT
Move +30% budget into Founder story v3
ROAS 4.1x over 6 days. Frequency still under 1.8.
Bestseller carousel is fatiguing fast
CTR dropped 38% week over week. Hook is the issue.
Reported revenue is 22% above store results
Likely view-through attribution. Worth a 20-minute check.
Why Hetuvo exists
Most founders need fewer screens and clearer decisions.
01
Decisions, not chart walls.
We tell you which ad set to pause this week, and why.
02
Read-only on purpose.
Hetuvo never edits your campaigns. You decide. We remove the second-guessing.
03
A named agent team.
Five agents watch creative, budget, audience, signal, and the brief - each doing one job well.
The team behind every brief
Five agents. One purpose.
More agents arrive as Hetuvo expands to Google, TikTok, and Shopify-native growth.
Creative Agent
Watches creative fatigue, hook strength, and lifecycle.
01 / 05
Budget Agent
Moves spend toward work that is converting.
02 / 05
Audience Agent
Watches placement, audience, and breakdown drift.
03 / 05
Brief Agent
Writes the weekly brief in plain English.
04 / 05
Signal Agent
Cross-checks reported numbers against store results.
05 / 05
How it works
STEP 01
Connect Meta + Shopify
One-click sign-in. Read-only scopes. About 90 seconds.
STEP 02
Tell us the brand
A short brief or your store URL gives the agents the operating context.
STEP 03
Agents read the week
Every Monday morning, five agents read the signals and assemble a brief.
STEP 04
You decide
Open the brief. Skim six decisions. Touch the ad account with confidence.
PRICING
To be announced.
Free while Hetuvo is in early access. Your first brief is on us.
Stop guessing on Mondays.
Free for your first brief. Five minutes to connect. We email you a sample brief right after.